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When Alberta Agriculture & Forestry’s Explore Local team, created a project to profile small to medium sized producers in Alberta, we stepped up to the plate. This massive project crisscrossed crossed in province in over 20 counties, featuring 35 producers who operated direct to consumer food and agricultural businesses. From bread baking to garlic growing, from cheese making to pastured poultry, from wild boars to microgreens, we tried to encompass the vastness of Alberta’s rich food and agriculture industry.
Each profile included narrative photography telling the story of the producer’s business as well as a long form interview that expounded upon their values and unique production features.
Skills: Photography, Copywriting